Essentials Paper Towels
Coursework: Branding / Package Design / DTC Marketing / Web Design
Goal
I worked on a 5 week workshop with Procter & Gamble and Sterling Brands to create a value pack of paper towels through DTC marketing, visual identity and packaging. I designed an outer pack design, a brandmark, shipper and DTC web pages. I learned so much about working with clients in the process of this, and it was such an amazing opportunity to work with Procter & Gamble!Client Moodboard
The moodboard I worked off of was the 'Vibrant Value' moodboard. It is supposed to emphasize approachable, vibrant colors with big bold shapes and playfulness.
Initial Sketch
For this project, something super unique we did which I loved was we took another classmates original sketch and made it our own. This let me really not get too attached to my own work and work off of something I normally wouldn't come up with.
Initial Concept
Final Concept
Emboss
Part 2: Essentials Web Page
