Goal

Out of all of the museums in the country, I thought the Field Museum had so much potential to be such an amazing flexible brand. With exhibits ranging from Dinosaurs to evolution, the brand and logo should be moldable to each of these topics the museum covers, while still maintaining that classic Field Museum feel to it. The Field Museum rebranded in 2018, however I really do not think the new logo emphasizes what the Field Museum stands for or represents. I feel like a flexible brand would be great for this museum and would tell its story just by looking at the logo.

October Issue: Women in Type

December Issue: Historical Designers